Square Now Cello Square Conference 2025 Summary - Part 1

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Samsung SDS Digital Forwarding Service, Cello Square!
Samsung SDS held the Cello Square Conference 2025 at the Samsung SDS’ heaquarters in Seoul on March 26th. The annual Cello Square Conference is a logistics conference that provides global situation and supply chain management insights to industry professionals such as shippers, e-commerce sellers, and partners, and it has reached its 12th anniversary this year.

This year, reflecting the current global situation full of uncertainty, a total of 11 speakers delivered insights on supply chain management in 10 sessions under the theme 'A solution to the global supply chain chaos, data-based logistics innovation'.

In this Part 1, we will take a closer look at the major sessions of the Cello Square Conference 2025, which received positive responses from many industry insiders.

[Keynote 1] Trump's Second Term, Geopolitical Changes and Global Supply Chain Transformation l Professor Jae-Yong Song, Seoul National University "Trump's impact on the world (economy) is very big."

Professor Song Jae-Yong of Seoul National University opened the conference on this day under the theme of "The Second Trump Era, Geopolitical Changes and Global Supply Chain Transformation." He recently said that Trump's impact on the global economy is very large, causing various regulatory changes, including tariffs, in the global economy. Along with the relative strength of the United States, he introduced the so-called 'Trump era', predicting that other countries would continue to grow at a low rate.

In particular, the following strategies were introduced as a response strategy that companies should have in response to changes in global supply chains: strengthening IT/data-based monitoring and risk management systems, securing multiple vendors for the same parts, and attracting and securing vendors near major overseas manufacturing bases.

[Keynote 2] Logistics Response Strategy during the Great Transition of Global Supply Chain | Samsung SDS EVP Kooil O "Expected significant changes due to fluctuations in geopolitical risks, protectionism under Trump's second administration, and reorganization of shipping companies' competitive structure."

Samsung SDS Executive Vice President O Kooil recently said that the logistics supply chain is facing difficulties due to geopolitical risks, tariff policies of Trump's second-term administration, and reorganization of the global shipping alliance. In order to effectively respond to this period of global supply chain chaos, he emphasized the importance of quickly detecting risks affecting logistics and making data-driven decisions. He also said that as IT capabilities are utilized to collect and integrate data in the logistics business, the ability to select and utilize high-reliability data from various sources of information is being emphasized.

Vice President O, stated that Samsung SDS is providing differentiated services to customers through a data-based logistics response system. He mentioned that predictive ETA information is provided using analytical AI technology, and customers can access the Cello Square channel on GPT Stores (GPTs) at any time to check estimate inquiries, loading optimization, and cargo tracking based on generative AI.

Global Logistics Crisis, Perfect Response with Global Control Tower | Samsung SDS Cello Square Business Team, Managing Director Bong-Ki Choi "The uncertainty of global supply chains is not a temporary phenomenon, but rather a long-term and structural problem."

Samsung SDS Cello Square Business Team Vice President Bong-Ki Choi said that uncertainty in global supply chains is not a temporary phenomenon but a long-term and structural problem. He introduced the three major problems in corporate logistics operations as data disconnection and fragmentation, emergency response delays, and zero visibility for market forecasts, and said that to effectively solve these supply chain problems, it is necessary to go beyond the limits of existing piecemeal approaches.

In particular, Samsung SDS' 4PL Global Control Tower was introduced as this solution. It was introduced that this control tower has core functions and application scenarios prepared so that it can establish and implement an introduction strategy suitable for the company.

Data-based Logistics Innovation Cases to Overcome Uncertainty l Kim Min-chul, Group Leader of Samsung SDS Cello Square Business Team "In 2025, downward trend in ocean freight and a slight increase in supply chain pressure is expected"

Kim Min-chul, head of Samsung SDS' Cello Square Business Team, expected that supply chain uncertainty due to global risks would increase further in the future. He said that in order to overcome this, it is necessary to accelerate digital transformation in logistics, strengthen supply chain management, base operational efficiency technology, and secure financial soundness. In order to cope with such risks, he said that a digital supply network platform supporting all of the following is needed: ▲ supply network/logistics business process standardization by industry ▲ supply network data and related system linkage standard system ▲ entire range of supply networks. He said that these comprehensive services are provided by Samsung SDS.

Difficult import and export logistics, from quotations to risk management, solved with Cello Square | Seo Don-seok, Group Leader of Samsung SDS Cello Square Operation Team / Yoon Ji-hyun, CEO of Wilog “Difficult import and export logistics, solve your problems with Cello Square!”

In this session, jointly with Willog CEO Ji-Hyun Yoon, Seo Don-seok, the group leader of Samsung SDS' SME Operations Group discussed the concerns currently held by import/export companies. Leader Seo presented Cello Square as a solution to these concerns. Leader Seo demonstrated the main functions of Samsung SDS' digital forwarding service Cello Square on site and communicated that customers can directly on the platform: ▲real-time online quotation inquiry ▲ automatic document creation and integrated management ▲ real-time visibility tracking, etc. In particular, he introduced free sea and air market information provided by Cello Square and talked about developing global logistics competitiveness together with Cello Square.

The core of logistics competitiveness, digital transformation of logistics operation through Cello - Samsung SDS Logistics Consulting Team Leader Chan-Yong Kim "Samsung SDS Cello enables logistics competitiveness to be secured"
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Samsung SDS Logistics Consulting Team Leader Kim Chan-yong said that by using Samsung SDS' logistics operation system Cello platform, it is possible to support customers' digital transformation and enhance their logistics competitiveness through a consulting service based on logistics data. Samsung SDS has applied OCR-based Cello IDP to the local transportation POD upload tasks in six Southeast Asian countries, resulting in a reduction of about 95% of workload, and has improved operational efficiency with a comprehensive review of requirements and customized solutions.

Various sessions followed, from purchasing solutions to loading optimization.

The session on this day, which was held in two tracks, also continued at Pascal Hall. The sessions were conducted by experts from various fields under the themes of "Reducing purchasing costs and AI-based digital purchase innovation," "The power of 'small execution,' the last puzzle to complete the SCM strategy," "Improving data-based loading rate, the beginning of efficient logistics," and "Cello Square utilization case study with generative AI."

Various events held on-site, Cello Square experience zone, etc. The vivid story of the site continues with Cello Square Conference 2025 Part 2.

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